SP Lager

Bungim Yumi

TVC, SOCIAL, OOH, CONCEPTING

SP Lager needed a campaign to announce their new look beer. BUNGIM YUMI! Translated into English this means Brings us together. The campaign highlighted a diverse group of PNG'ns coming together under a cocoa palm. The symbol of SP Lager.

'Regions'

'Hunters'

'State of Origin'

'Mumu vs BBQ'

Concepts

Outdoor